DigoApp

Redesign of Android mobile application

Under construcion

Overview

DigoApp is a mobile app used by Orange sales representatives to:

  • manage their relationship with third-party points of sale that sell their products. E.g.: phone shops that offer Orange prepaid cards
  • manage their sales promotion work, which involves attracting new stores to sell their products

Contexto

The app, launched in 2015, had been built without taking the user’s perspective into account. It had evolved by adding different features to those it originally had. The additions had been made without considering their relevance, resulting in poor architecture and a complex user experience.

Client

Orange

Year

2024

Rol

Product Designer

Team

2 Pdt. Designers

1 Developer

Objectives

  • Redesign the application architecture, simplifying it so that it would be easier and faster for users to perform their day-to-day tasks.
  • Make the app easier to learn for new employees.
  • Improve the consistency and scalability of the design.
  • Modernize the interface, giving it a more contemporary look while maintaining the Orange look and feel.

Persona

Journeys

JOURNEY #1

JOURNEY #2

The result: main screens